Meet Puja Balani from Jodhpur, Rajasthan, started making cheesecakes from home with an investment of just ₹5,000 and scaled the business to an annual turnover of approximately ₹3 crore.

 Women Turn ₹5,000 to ₹3 Crore Anual Revenue by Sell Cheesecake !

The Inspiring Entrepreneur  Puja Balani from Jodhpur, Rajasthan, started making cheesecakes from home with an investment of just ₹5,000 and scaled the business to an annual turnover of approximately ₹3 crore. Later, she set up a cheesecake stall at an exhibition in Jodhpur, where her cheesecakes were well-received by the public. Alongside this, she shared her daily cheesecake-making routine through mini-vlogs on social media, which garnered immense popularity. Before long, her social media content was attracting millions of views, significantly boosting her business’s popularity.

As the business grew day by day and the volume of orders increased, managing it alone became difficult; consequently, she brought her friend Narpat Singh Rathaur on board as a business partner. Subsequently, Miss Cheesecake appeared on *Shark Tank India*, gaining significant fame. Let us now share the complete journey of Miss Cheesecake with you in detail.

How miss cheesecake started

In 2023, Pooja Balani from Jodhpur, Rajasthan, was working in a marketing job that she did not enjoy, so she decided to quit. Amidst this, her family was pressuring her to get married. During a trip to Jaipur, she tried a cheesecake and loved it; she realized that such cheesecake was not easily available in Jodhpur—or if it was, it was found only in high-end hotels and was quite expensive.

The idea was to make this cheesecake for the people of Jodhpur, but since they didn’t know how to make it, they watched several YouTube videos and learned the process from baking books. Having mastered the recipe, the next challenge was how to sell it; amidst this, they first had their family try the cheesecake, and they loved it.

Around that time, an exhibition was scheduled to be held in Jodhpur, and she devised a plan to set up a stall there through some resourceful improvisation. She used ₹5,000 from her savings to buy supplies and intended to make and sell cheesecakes; however, the path ahead was not easy. Amidst this, her friend Narpat stepped in to support her, and together they set up the stall at the exhibition and began selling cheesecakes. Miss Cheesecake Startup

The people of Jodhpur loved her cheesecake so much that her entire stock sold out within just a few hours. Meanwhile, she was documenting the journey of her cheesecake startup in videos and posting them on social media, where it was being widely appreciated. Subsequently, in 2024, she invested ₹3 lakh to open her first store in Jodhpur, giving a new direction to her startup, ‘Miss Cheesecake’.

how social media helped

Social media became the real driving force behind the success of their business. From the very beginning, Pooja Balani had a passion for creating videos; she and Narpat shared their entire journey of building ‘Miss Cheesecake’ on social media—starting from scratch. Whether it was setting up a stall at an exhibition in Jodhpur or their experience on *Shark Tank*, they documented every moment through mini-vlogs. Amidst this, one of their Reels suddenly went viral, garnering 60 million views and causing their business growth to skyrocket overnight. Miss Cheesecake Startup

miss cheesecake on shark tank india

Her startup, ‘Miss Cheesecake,’ gained so much popularity through social media that she received a direct call from *Shark Tank*. Although she decided to take her startup to the show, the journey wasn’t easy; one had to clear three initial rounds to be selected for the final round. ‘Miss Cheesecake’ successfully cleared all three rounds and made it to the final stage, though she did not secure funding. Narpat Singh Rathore pitched the deal, seeking ₹30 lakh for 5% equity, while Ritesh Agarwal countered with an offer of ₹30 lakh for 7.5% equity; ultimately, Oyo founder Ritesh Agarwal shared his contact details with her and offered mentorship and support.Miss Cheesecake Startup

how 5000 Rs Startup turn into 3 cr anualy turnover business

Started in 2023 with an investment of just ₹5,000, ‘Miss Cheesecake’ is on track to achieve an annual turnover of ₹3 crore by 2026. The business generated ₹48 lakh in revenue in 2024 and ₹1.2 crore in 2025, with a target of reaching ₹3 crore in 2026.

miss cheesecake revenue

FY 2024 t0 25    –   48 Lakh Rupay Anualy

FY 2025 to 26    –   1.2 Crore Rupay Anualy

FY 2026 to 27    –  Approximately 3 crore Anualy

Founder Pooja Balani adopted a ‘chef-less’ model, personally crafting eggless and vegetarian cheesecakes alongside her small team, which consists primarily of women.

Currently, they have 6 stores in India: 1 offline store and  A large-scale production facility in Jodhpur, along with cloud kitchen outlets in Jaipur, Kota, Udaipur, and Ahmedabad.Miss Cheesecake Startup

Pooja Balani’s inspiring journey serves as a source of motivation for other women, encouraging them to become independent.

Disclaimer: This case study is for informational and educational purposes only. Business figures and details are based on publicly available sources and may vary. FinGossip does not guarantee the accuracy of all information.

external link – Miss Cheesecake Shop Page

internal link – FinGossip Instagram Page , FinGossip Homepage