Flipkart will soon launch a new food delivery app in India called Eat-in by Minutes. This app will charge restaurants only a 10% fee, which is less than what others charge. Flipkart will also work with ONDC and use its Ekart delivery team to bring food to people. These steps could help Flipkart compete with Zomato and Swiggy. To succeed, Flipkart needs to keep prices low, deliver food quickly, and work closely with restaurants.
Flipkart Food Delivery: Can ‘Eat-in by Minutes’ Compete with Zomato and Swiggy?
India’s food delivery market may soon get a new player. Flipkart is planning to start food delivery with its new service, Eat-in by Minutes. This service is being tested in Bengaluru.
Flipkart wants to compete with Zomato and Swiggy. Its plan is different. Flipkart will attract restaurants by offering lower commission and using its own delivery team.
Let’s see how this service works and what it means for food delivery in India.
Eat-in by Minutes is Flipkart’s new food delivery service. Customers can order food using the Flipkart app. By October 2026, Flipkart was testing this service with about 8,000 employees in Bengaluru. There may be a separate food section in the Flipkart app to make food ordering easy for users.
How will Flipkart work with restaurants?
Flipkart will work with restaurants in two ways:
- Through the ONDC network
- By partnering directly with restaurants
This can help Flipkart add more restaurants.
Flipkart will use its delivery company, Ekart, for food orders. It will have a special team of delivery riders for food only. These riders will not deliver other Flipkart products. This system is needed because food must be picked up and delivered quickly. Food orders are different from normal shopping orders, so Flipkart needs a good system for both.
Why is Flipkart’s commission important?
A big point is Flipkart’s low commission for restaurants. Media reports say Flipkart may charge 10% commission. Zomato and Swiggy usually charge 20–25%. For example, if a customer orders food worth ₹500:
- Flipkart (10%): Restaurant pays ₹50
- Zomato/Swiggy (20%): Restaurant pays ₹100
- Zomato/Swiggy (25%): Restaurant pays ₹125
This means restaurants keep more money if they use Flipkart. This may make more restaurants join Flipkart. But restaurants still pay for ads, discounts, and other services, so total savings can change.
Why is Flipkart using ONDC?
Why is Flipkart using ONDC?ONDC is a government project that connects buyers and sellers online. It helps customers find products and services from many sellers, using different apps. Flipkart can use ONDC to connect with restaurants without building the whole system itself. Direct partnerships with restaurants will also help Flipkart grow its food business.
Flipkart vs Zomato vs Swiggy: What’s different?
Flipkart’s entry will increase competition in food delivery. But all three companies are different:
- Zomato already has many restaurants and customers.
- Swiggy has lots of experience and also runs Instamart for fast delivery.
- Flipkart can use its shopping customers, Ekart delivery, and low commission.
A big plus for Flipkart is its app. People may not need a new app to order food. This could bring more users to Flipkart. But it will still be tough, as Zomato and Swiggy have strong delivery teams and experience.
Can Eat-in by Minutes make a profit? Flipkart’s low commission may bring more restaurants. But to earn a profit, Flipkart must pay for many things:
- Delivery rider payments
- Discounts and offers for customers
- Technology and app costs
- Restaurant support
Flipkart will need many regular orders to cover these costs. Even with many customers, success is not sure.
Flipkart’s entry will bring new competition to food delivery in India. The 10% commission, ONDC, and Ekart delivery are important parts of its plan. But Zomato and Swiggy are already strong. Flipkart needs to offer good prices, fast delivery, and many restaurant options to win customers.
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